The Q1 2026 Market Pulse Survey Results: 50% Didn’t Close
Half. That’s the headline number from the just-released Q1 2026 Market Pulse survey*, the quarterly survey of business brokers and M&A advisors nationwide. This quarter’s report surveyed 300 respondents. Fifty percent of the transactions reported in the quarter by those respondents terminated without closing, up slightly from 48% in Q1 2025.
That number is striking on its own. It’s more striking against the rest of the data, which describes a market that is active and functioning. Forty-three percent of advisors reported stronger transaction activity over the last twelve months, against just 21% reporting weaker conditions. Seller confidence is climbing back toward prior peaks, particularly in the lower middle market. Multiples and cash-at-close levels are holding steady. And sellers are receiving between 84% and 98% of their benchmark price for businesses valued up to $5 million, with the strongest performance at the larger end of that range.
So the market isn’t the problem. Buyers are showing up, money is moving, and yet one in two deals is dying somewhere between handshake and close.
To understand why, it helps to look at who’s at the table and how they’re paying for it.
In Q1 2026, the most common buyer for a business valued up to $5 million was a first-time buyer, and their leading motivation was to buy themselves a job. These are people leaving a paycheck to take over a business, and they overwhelmingly depend on financing to reach the closing table. That shows up clearly in how deals got paid for. Across these same segments, cash at close ranged from 76% to 89%, with seller financing making up another 10% to 16% of most deals. Even in the most cash-heavy segment, better than one dollar in ten came from somewhere other than the buyer’s own cash and senior debt.
The lesson for sellers starts here. In this market, financing is part of nearly every transaction. If you’re listing your business expecting an all-cash buyer to walk in and write a check, the data says reset that expectation. Once financing is involved, so is a lender, and a lender potentially means increased scrutiny.
That’s where the second half of the data is telling because the people walking into that scrutiny are, by and large, walking in for the first time. Eighty-six percent of advisors report that first-time sellers make up at least half of their current engagements, and 60% say first-timers account for three-quarters or more. Most of them arrive unprepared, according to the survey, unfortunately. Across the segments up to $5 million, between 39% and 68% of sellers engaged in no formal planning at all before going to market, and the smaller the business, the more pronounced the gap. As Scott Bushkie of Cornerstone Business Services observed in the report, many owners are navigating one of the most significant financial events of their lives with no prior experience to draw on. When you haven’t done it before, he noted, “you don’t know what you don’t know.”
So here is the picture Q1 2026 actually paints: an active market, full of first-time sellers who haven’t prepared, meeting first-time buyers who can’t close without a lender’s approval. That combination is exactly where deals die. The next section walks through a real example of one of them.
Source: IBBA & M&A Source Market Pulse Survey, Q1 2026.
*If you would like a courtesy copy of the full report, message me here to request a copy.






